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A guide to answering: Do I Need An Event Website?

If you’ve been tasked with looking after all things ‘website related’ for your event, the chances are you’ll ask, “Where on earth am I going to put all the event information on our current website?” If you’re faced with this question, an event website might be the solution.

Consider these things to help answer the question, ‘Do I need an event website?’

Brand

Does your event have its own brand identity? Many larger events such as conferences take on their own brand identity – the event has a different look and feel from the host organisation. An event brand communicates the aspirations and themes of the event. If your current website is out of date, it may it may send the wrong message to potential delegates. An event website is also a marketing tool. It’s there to communicate information, and to attract and get them to register.

Functionality

Size does matter when it comes to considering an event website. A conference requires significant amounts of information including the conference overview/program, location information, abstracts and papers, sponsorship information and registration facilities. While a static page on your current website might be enough for a smaller event, larger events such as a conference need more space  information and functionality.

This is where functionality comes into play. Can you create pages or an entire section for a large event on your current website? If your event has it’s own brand, can you customise your current website pages to reflect the brand? If not, it’s worth considering a separate event website.

It’s also important to consider how you’ll take registrations and how your current website will talk to your registration software (and potentially your CRM). Can you integrate all your software? If you decide to create an event website, factor in integration into the planning and development.

Resources

When it comes to developing websites, time and resources are key factors to consider. An event website requires significant planning – it’s both informative and functional and therefore requires time to plan, build and test. Launch your event website prior to any event marketing activities commencing, even if it’s a landing page to communicate the date and location and take expressions of interest.

Websites can take weeks or even months to build depending of the functionality required and what platform it’s built on e.g. a custom website vs using a template. Do you have the resources and expertise within your organisation to create a website? If you don’t have the resources in-house, consider what your budget is to outsource the development. The cost of creating a website may depend upon its functionality and how it’s built.

Post event

When making your decision it’s important to consider what information you will need to provide post event. Do you need to provide event videos, presentations and papers, and if so, how will you present these on your current website? Will you collect expressions of interest for your next event on your website? Can your current website display all these elements in a presentable way?

Key questions to answer ‘Do I need an event website?’

Here are 5 key questions to ask yourself to help you make your decision:

  1. Does your event have its own brand identity?
  2. Can you add an event section to your current website and include the functionality you require e.g. online registrations?
  3. What functionality will you require for your event pages/websites? Can this be integrated with other software that you use for your event?
  4. Do you have the resources to create an event website?
  5. What information/functions will your website need to have post event?

If the answer is yes, you need an event website, check out our fully customisable, integrated event website solution here

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